MISA Summer Campaign

Through MISA's re-design, Megan McCalla Consulting has continued to serve the fashion forward brand through media and visual representation.  Understanding the instrumental need to showcase the MISA woman as an open, free-spirited traveler with a taste for risk-taking and adventure, Megan has developed a campaign that targets that wanderlust.  With this Summer Campaign, Megan took creative charge over model selection and casting, lookbook and line sheet styling and location scouting in order to produce a story that shows the MISA woman as a global bohemian.  Through her creative set direction, photo editing and creative design, Megan carefully curated this campaign from start to finish.