AMADI Spring Campaign

AMADI, a woman's modern apparel company founded in 2012 committed to supporting the local Los Angeles community through ethical industry practices, seeks to illustrate the bold and confident feminine spirit.  Megan McCalla Consulting, through new branding innovation and contemporary photographic design, elevated the Los Angeles brand through conceptual and practical creative direction, production styling and media design in order to demonstrate the ethereal beauty of the AMADI woman.  With special attention to casting and location selection, Megan's spring campaign and stylistic direction help represent the importance of community and its local trailblazers, unafraid to make her mark.  With full creative campaign direction, Megan McCalla Consulting was able to create their spring campaign through attention to e-commerce, social media and photo editing that speaks to the effortlessly bold AMADI woman.